Despite the obvious, some entrepreneurial cats are continuing down their stubborn ego-driven path of trying to seek fame in the game but got no skills that impress. You would think after the Facebook IPO fiasco people realize hype does not open up roads to riches. Even in the hip-hop game, Maino said it best about the tragedy of getting famous before getting rich. We got to stop the fronting and start focusing on the fundamentals if we want to get ours.
When you chase fame and you ain’t got fortune, you set yourself up for all kind of bad news. The first thing you do is make yourself a target to those who are truly superior to you. The Art of War teaches that you do not reveal yourself until you develop an unstoppable momentum. The second thing is fame is expensive as it costs to be the boss. The worst thing that can happen to an aspiring entrepreneur is they get some “recognition” and now everybody all on them, calling them out, stressing them out, dissing them before they can even be at the level to put out their product or service.
When you focus on the fundamentals, you are laying down your foundation to your fortune. You get the skills, the material, the craft, the connects and you roll up your sleeves, hit the table and make it work. Business is about transactions and the only thing matter in transactions is you have something that someone wants to buy – not how many people know or recognize who you are. Once you got the fundamentals on getting paid, no one can really f*ck with you except the government.
But here is the thing, your fundamentals is what makes you famous faster than chasing fame. Once cats see you doing good business and you handle smooth transactions and give good service, word of mouth is going to grow. And cats can’t say a damn thing about you because you already doing it. All they can do is side hate but your customers already love you and will take your side and laugh at your haters and defend you with their money going into your bank account.
So with that said, when you see these cornballs featured in articles and media coverage but got nothing but a cute inspirational story to tell, just remember the difference between fame and fundamentals. Remember that Facebook was trying to IPO off fame and hype and you saw how far that got them in the IPO. Remember that Warren Buffet operates off fundamentals and you see the empire he built. A lot of you cats are on some fanboy or fangirl running around in this business game but don’t know a damn thing about fundamentals.
I’m straight telling you from experience and every other successful person will tell you the same thing. Keep your head down in your hustle, focus on what makes money and perfect until you are making that money. Trying to get your business profitable will be real work, don’t get distracted trying to be famous because fame cost money to maintain once you get it. But here is the most important part – once you get your fundamentals down, once you start stacking paper the last thing in the world you want to be is famous – that’s the part these fame chasing cats in the business game haven’t figured out yet.