Dream and Hustle

The African-American Guide to Understanding How Jobs are Created

We keep hearing brothas and sistas screaming that they need jobs. However, when you ask these same brothas and sistas how jobs are created, all you can hear is crickets chirping. Then you got these so-called pseudo-intellectuals and empowerment cats talking about we need to create our own jobs. So when you ask the empowerment cats how do we create our own jobs, all you hear is more crickets chirping. This article will help African-Americans understand how jobs are created so we can stop talking and start doing something about getting jobs.

Job Engine and Job Creators

It takes two things to make jobs and that is a job engine and job creators. A job engine is something enabling the environment to create the demand for human resources and willing to hire or pay these resources to take advantage of the opportunity. Mobile devices are a transformative opportunity moving the role once used by desktop computers into mobile phones and tablets. The whole upcoming mobile commerce revolution is a job engine that creates demand for software programmers, manufacturing, marketing, billing and maintenance.

A job creator is the entity that turns an opportunity into a job engine. It’s one thing to find oil in North Dakota, but it’s another thing to setup an employment agency to find workers to fill the job of extracting and refining the oil. Job creators can be entrepreneurs or corporations and requires someone to take initiative and put in the first step.

The Only Real Power is a Person Who Can Create Jobs

What makes people like Warren Buffett or Bill Gates or Charles Koch great is not they are wealthy billionaires; it’s a lot of wealthy billionaires running around. What makes these people great is because they were able to establish job engines and create jobs. These other cats can talk all that crap about cats making money but the real cats in this world that is respected is those cats that creates work for other cats to put food on their table.

And no offense, that’s how I know and laugh quietly when a cat come around talk about some 48 Laws of Power book or want to tell me and you they respect Tyler Perry money making game or whatever. Real power is the ability to create jobs for other cats and that’s why there are legendary street personas like Lucky Luciano and organizations like BMF not because they were ruthless criminals – it is because the operation they ran gave people jobs.

Some of you cats want to flex so damn hard and it’s cats running around trying to tell you how to get yours but ask them how many jobs they created. Same cats that will tell you to read some bullcrap like 48 Laws of Power or whatever but the only true law of power is when you can enable a job engine and create jobs. That is true power and what young brothas and sistas should understand job creator is the only attribute of someone with awesome power.

Recognizing the Opportunity to Build a Job Engine Upon

How much you want to bet that it finally “clicked” in some of these cats head who read this blog that all Dream and Hustle been talking about all these years are job engines? I’m betting that it also clicked in these readers heads the other hustle bloggers and Black Enterprise is full of clueless nonsense because Dream and Hustle is the only blog out there that was discussing using frameworks such as mobile commerce, modern retailing techniques, iptv and digital signage because those are job engines for the hood.

The way you look for a job engine is to look for several things and the first is the opportunity. The second thing you look for someone who can transform the opportunity into a job engine. And the third thing is enabling job creators to do what they have to do with the jobs engine. That is how jobs are created and let’s talk about the opportunity part.

When looking for an opportunity, you have to look at the big picture and that is the whole industry sector and the demand within that industry. You have to look at all the jobs and work that entails from that opportunity. For example, the self-checkout market business model create jobs for people to pack the snacks into delivery trucks, truckers to deliver the snacks to a corporate site and most important, it can enable food preparation companies who can hire people to make tuna sandwich or pound cake to sell in those markets. Now you see why Dream and Hustle discuss business models like that for the hood?

Now, once you see the opportunity, you got to get the right resource to help you turn that into an jobs engine. These are investors who will put up money but want their original investment back with interest, politicians who can pass tax incentives or get approval to green light the area to create a job engine or corporations who will move into the area and take over the job engine opportunity and job creator.

You should already know of examples that I just provided. Investors are the bank business loans and line of credit, politicians are Department of Housing and Urban Development creating economic empowerment zones and corporations are Wal-Mart moving into a blighted area of the hood and controlling the job engine.

How to Enable Job Creation from the Jobs Engine

Once the jobs engine is acknowledged and the framework has been laid down, it’s time for entrepreneurs to come in and basically start businesses that need resources. The reality in today market and this is what African-Americans have to understand is it is extremely expensive to hire employees on either a full-time or part-time basis, especially in ultra-liberal Democrat controlled areas like Chicago. So a job may be just a 1099, an 1099 corporation to corporation or a temporary W-2 agency type work.

An entrepreneur has to find their niche in the job engine and basically get it up and running. For example, if I talked about prepaid accounts to make financial transactions in the hood it takes a creative entrepreneur to see if how they can fill a niche. Once niche that an entrepreneur should have thought about was embedding an 13.25K RFID chip into a rubber designer wristband that people can wear and just wave at a terminal and press in their pin to process a payment. No need for NFC phones and this is a discreet way to carry money around.

In fact, the goal is to get as many entrepreneurs involved in job creation process working off a job engine. Currently in the Black community, we got these bougie gatekeeping structures trying to “anoint” some elitist Black entrepreneur as the only one who is “talented tenth” enough to pursue the opportunity and this is big mistake and very damaging to the Black community. No, we need all the entrepreneurs out there going for it because what need to happen is we need to create an economic cluster.

An economic cluster is what is missing in the Black community to create jobs and enable a job engine. In fact, the economic cluster is the “job engine” if you want to be specific. If we get a bunch of entrepreneurs that focus on prepaid accounts for the hood and these firms are all are clustered in Reston, Virginia then they will create not only a powerful job engine, but cultivate talent and innovation and this does nothing but make the job engine stronger for more job creation.

Summary

This article is designed for brothas and sistas to fully understand how jobs are created and how we create our own jobs. Dream and Hustle for years have discussed business models for this sole purpose of getting brothas and sistas to understand business on the level of economic development and how to really enable self-empowerment.

With that said, this is why Dream and Hustle is creating the locations wiki as well as the business model wiki so we can have these business models defined to create job engines and enable the go-getters to be job creators to create the jobs. Remember, only the cat who create jobs is the only cat in this world who got real power and real respect.