In this article, we are going to discuss in detail how to create a Facebook photo kiosk which sounds simple but really requires a thought out architecture. The good thing about the Facebook photo kiosk is this is an extremely powerful communication framework tool in the realm of social media marketing.
I already discussed this topic at the following URL: http://www.dreamandhustle.com/creating-a-facebook-photo-booth-hustle-to-market-and-promote-hood-businesses/ a while ago and the same concept still apply and the same type of business models.
Setting up a Facebook photo booth is a marketing tool that you can charge to build or rent out to retailers, clubs, events and weddings, conferences as a side hustle. You bring in the kiosks, configure to their event and they pay you as their guest and patrons take pictures of themselves and load up to Facebook which is self-promotion and the best kind of marketing of that event or business. No one really don’t know how to do this ish yet and that will give you a first mover advantage. I see cats are already on top of this business model and it appear we will be taking the same approach as they will so let’s look at what they did.
This is what I saw from a firm in Hawaii that setup a free-standing kiosk:
This kiosk looks similar to the one in a video that is being shown at the Ibizia hotel in the other article I posted about this topic that I will break down later. This is the kiosk model I prefer and will discuss later.
Now, there is another cat in Florida who created “Like Machines” and check out this article:
“The Facebook Like Machine allows a business to take its social media campaign to a new level,” said Damhuis, president of Konnected LLC. “The business owner puts it in a high-traffic area, and it really creates a buzz.”
Duffy’s Sports Grill, with 24 restaurants in South Florida, uses them; Rocco Mangel of Rocco’s Tacos tried one. Burrito Bros. has one in its Jupiter, Fla., restaurant. National retailers Dairy Queen, Land’s End and Golf Pride are using them too, Damhuis said.
The machines contain a custom-configured iPad that is set to the business’ fan page. It is positioned in a waiting area, and customers can use the kiosk to access the fan page. Monthly leases for the stand-alone version start around $199; the desktop model can be purchased outright for $995.
Duffy’s leased machines during the Honda Classic golf tournament last month and for the Fort Lauderdale Strikers’ home opener this month.
“It caused quite a stir,” said John Smith, director of sports marketing and social media for Duffy’s. “The best part about the Like Machine is that it creates a unique way for customers to interact with your brand. We saw 4,000 people during four days (at the Honda Classic). At least 10 per cent used the machine.”
This guy is appearing to use an iPad version and remember that I mentioned in the previous article it was possible to use a cheap Android table to get this done. To be honest, I do not like this option because I prefer that the camera be an external camera connected to the computer that is high quality, especially for a commercial endeavor.
However, cats are looking at this and saying this sound like a good business model and the first thing they think of is hoping someone build the machine and they resell it. We need to stop thinking like customers and bottom of the food chain and in fact, we are going to have to assemble these kiosks ourselves and sell or rent to businesses out there with no middleman. That’s what this blog about and get used to knowing where the nearest hardware store at.
By the way, this is a kiosk building article so there is another business model I discussed in the past called a self-checkout market that replaces vending machines. The same concepts you will see in this article also apply to that business model and we will cover that also.
Before you build any technology you have to have architecture to base your plan and hustle from. I do not believe in business plans and only cats who been indoctrinated to believe in business plans care about business plans. What you want to know at this level of the game is basically is how to make a transaction happen and build your framework around that.
The first thing you want to do is understand everything involve that is a noun and put it out there:
This is the external case for the kiosk. This is going to have to be custom cut at a wood/metal cutting shop and you are going to have to create the specifications how you want to design it. I suggest you bring pictures of how you want the kiosk to look and have a professional cutter build the original specs for you and they can cut for you. The funny part it ain’t as hard or expensive as you think it is and putting it together should be similar to putting together Ikea furniture.
Remember that you need to design the kiosk case to have internal shelving and placeholders to put inside the power cord and USB connection wiring, the monitor screen and computer, the web cam and also can snugly fit these items. All of this has to be in your design.
You have to identify your customer who you going to target these kiosks to and find a way to communicate with them. The best way I would do it is create a YouTube page demonstrating how it works.
Scenario: A boutique hat shop allows the ladies to take a photo of her wearing hats from the store and post to the store Facebook wall. This allows the store Facebook page to feature their collections of hats worn by everyday sistas appear on their wall and at the same time, allow the ladies to share the photos among her girlfriends promoting the store and the brand. One of the Facebook friends write “that hat looks good on you!” to the lady and she goes back and buy the hat based on that compliment.
This is how you want to sell the benefit to the kiosk consumer. You also need to set your terms for the transaction. You charge them a setup fee which involves placement of the kiosk, programming it to their Facebook page and giving them a run through on how it works. Then you can charge them a monthly rental fee or you charge them for the kiosk altogether with a year of free support.
These are the people who are going to take the picture and you will need to make sure they can use this machine as easy as possible. You have to assume they are clueless and no smarter than a farm cow when it comes to your kiosk. You have to put the Facebook logo on your kiosk and you should have an interface that basically let them choose between one or two buttons and that’s it – don’t make it more complicated for them.
The kiosk consumer you are leasing it or sold it to, obviously need a Facebook page. Now let’s talk about how we going to upload these pictures real quick. From many other setups I’ve seen, they trying to get the photogenic user Facebook ID and all that other stuff. I think the best practice to maintain privacy is basically just post the picture to the wall of the business and if the person see themselves on Facebook, they can share the picture on their web site.
This approach is similar to how Disney and Universal Studios are setup where you go to the gift shop and find your picture. See, you made the customer go to the Facebook page of the business to find their picture and now the photogenic user can be marketed to again.
However, it may be beneficial for some events to post in real-time directly to the user facebook timeline or wall. It seems from what I’ve seen, they are doing tagging of the Facebook ID of the user to post the pic on their wall or timeline. This will be discussed when we do the actual coding part.
It appears from the Facebook API that we are going to have to do a HTTP POST to their site and pass the URL of the image we want to post to the Facebook wall. Well, where are we going to get the URL from for Facebook to recognize? There is several ways to do this but we are going to have to get a web site hosting account to host the images in question.
What we are going to do is basically, once the picture has been taken, the software will transfer the image to the web site or even transfer to Amazon S3 and we will have a URL of the image to present to Facebook to upload. So some kind of web site need to be in place to make this kind of kiosk image to Facebook wall post transfer happen. You can actually have one web site that you host and facilitate all of the kiosks posting to that web site provided the image is a unique GUID, which will be discussed when we code this out.
This is going to be the software that I will write up real quick that controls everything. Basically, it is going to present an interface for the photogenic user to press buttons, take the photo and send it to the web site and post to Facebook and that’s it!
We are going to need a computer device that is basically a mini-PC to run the software and it needs USB ports to connect cameras and other devices like maybe a light strip or other type of stuff that goes on and off on cue. Overall, you going to see in possible future articles, we can create some nice kiosks with robotic movements with motors that are attached to the USB port.
I think a nice HD web cam that does not look bad in dark lighting environments is preferable to any other type of cameras, including these tablet cameras, which is why I didn’t like that setup that Florida dude setup. You need good quality pictures and these HD cams are about $40 and will be worth the cost in the long run.
Look like a 15” monitor screen we can get for $100 or less can be the interface that we display to the photogenic user with the options and other material. Keep in mind that the monitor will have to fit in the case very snug and cannot move around when people are playing with it so it is likely you may have to stick with the same monitor model once you make a decision. What I like about the picture above is how they separated the kiosk bottom part from the monitor which allow them to just build a new top section for the monitor if they have to resize the screen in the future.
I didn’t catch this before but I was wondering in my own design how they were able to work the interface, I caught this screen just glancing and realize they were using a touch screen interface. These are very expensive and I personally don’t like touch screen interfaces for light hustle like this because it increase the cost of building these things out. A better option and we will be using this for the upcoming retail for the hood project is to use “touchpads” similar to the pad on the laptops for people to simply navigate and tap on the touchpad to enter data on an on-screen keyboard or press a button.
I wanted to show you cats how you need to look at any hustle and start brainstorming on all of the nouns involved in the hustle. This is how you have to treat any hustle that comes to mind that you want to pursue – write down everything involved and put your commentary on it and that’s how you start developing the hustle into something real to execute against.
So obviously from here, I can start working on the technical design to the information I have above into real formal requirements and functions and features and make it happen. So that will be the next stage of this hustle and we will show you how to get each part of this done. Again, this is not straightforward but like any hustle, you have to break it down into smaller parts of a puzzle and then build the big picture from there.